We all know that social media platforms such as Facebook, Twitter and Instagram are great tools for staying in contact with loved ones and friends from around the world. We’ve reached a point in modern technology where we can share and collect data instantly between people across the planet, so how can businesses use these social platforms for their advantage?
“At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.” (The Content Factory 2016)
Part of what makes things like Instagram and Twitter marketing so effective is the direct interaction you can have with your customer base — you can read their tweets, see their selfies and other posts to get insights into their daily lives, this information can be useful to tailor future products to these customers. What products are they buying and why? What kind of posts do they tend to share, and from what websites? These are the effective information gathering techniques for modern businesses.
The Content Factory, 2016, retrieved from http://www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/